Monday, 24 January 2011

3DS Aimed at Core on Launch - Don't Worry!

By Mark


There may be some worries that Nintendo may run even further away from the core crowd with the 3DS' launch however the fun loving industry behemoth wants you to know that this isn't the case. Speaking with IndustryGamer, Charlie Scibetta (senior director of corporate communications at Nintendo of America) says:

"We know right at launch that the people that will be most interested in buying the 3DS are people that have been buying previous versions of the DS, that are Nintendo loyalists, and people that are core gamers."

"There was a perception years back that we were somehow moving away from that crowd, and not making games that catered to that crowd, and that's absolutely not true. With this launch, we especially wanted to make games for them and give them what they wanted."



With that being said, they still want to appeal to all possible demographics and states:


"What's our target audience down the line? It's really all ages, both male and female, because we certainly have the software support from third parties, and then from our own first party development to make games that appeal to everybody. We don't feel that you have to concentrate on one segment at the expense of the other."

So all in all don't really worry and also looking at the launch window and what's yet to be given release dates for the handheld the lineup is looking incredibly strong.



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